Tuesday, May 25, 2010
Going Old School
This project began with the process of using a now-a-day item and putting it into a vintage style poster. To create this I had to determine what Item would be best for this poster to work easily, how I would create the poster and image, and what would I do to add emphasis to the product. I chose the Nintendo Wii as the product to be advertised by this poster. Using old style and western typefaces along with an airbrushed look on the Wii and the background I felt this gave the overall look I was going for. I used warm colors in order to attract attention to the product and used neutral colors to accent it without taking away the attention the product needs in order to successfully sell it.
Have You Ever Seen a Flying Fish?
The beginning process of this piece of work was for this work was formulated by the idea of:
"How am I Going to Develop an Image for my Client"
This was a very simple task, or so I thought. May ideas can storm from a client, like my fictional client; "The Association of Zoos and Aquariums." So eventually I came across the concept,
"What if I were to put together a creature of land and sea and use the name of a known animal that closely represents the animal I created in a literal form."
In this case I chose Flying Fish. So what I did was a collaboration of photos, which were manipulated in order to create the realistic feel of the flying fish, created a depth of field to develop perspective, and added multiple types of flying fish to develop a habitat for them. Come to think of it, just to create a design such as this I had to develop an entire world just to satisfy the creation of realism in which leads to the over all concept of developing new life.
Tuesday, May 18, 2010
With this product I designed a letterhead, envelope, and business card for a fictional Eco-resort in Costa Rica, given the name Ancient Maya, in which I created. The idea I had behind the making of this was the use of the trademark, placement of the logo, and a clean flowing structure that held the design together. This allowed for ease of readability, a coherent and functional design, and a creative final touch to the overall final product. The colors are analogous to that of the logo and trademark and are all part of the resort's cooperate theme of a neutral and relaxed setting where all their guests can settle down and step away from the real life for a while. This was overall a simple design to create a flow and further develop the resort's cooperate branding.
With this project I was given the task to design a label for a company that sells fish food, "Fishin Chips." I thought to myself, "How would I design a design a fish label?" After a few hours of deep thought and many different concepts, I came to a style I liked alot, using a cartoon fish as a hero for the label, using scales as a background texture, as well as contrasting colors between the foreground and background. The target audience I was appealing to was a younger, more child oriented crowd, whom I thought would be most likely to use the product. This is why I chose a playful typeface versus a more serious one and then made it a little more styled than the original was. Overall I fell very confident in the success in the final product and decided to call it a day.
Tuesday, May 11, 2010
In this design I looked to make an undesirable product, in this case Industrial Sludge, appear appealing. At first I wanted to disguise the product with a more friendly name such as "Hair Gel" and add more to the overall appeal. I used a photograph I took a a local pond in order to create the illustrated background of the man fishing. Purposely of a bald man in order to portray the effects of the sludge and the hair loss it created. Originally his shirt said "co-exist", however I felt it would be humorous to throw in a context clue about what the product actually was, so I changed the words to "Industry Sludge." The choice of yellow in order to represent sludge, pollution, and industries. Then I threw in a tag line that I felt would attract customers, "All Natural," "Environmentally Friendly," and "Great for Attracting Women." I purposely chose for these to be contradictions to add to the over all humor the design was meant to have. Finally for the bottom line I put in product information, "Made in an Industrial Canal in Downtown Chicago, Ill." and "A Proud Product of the United States of America" with the USA flag to top it all off. None of this was intended to be insulting but overall to be funny as the design was made to be.
"To turn a terrible product into a seemingly beautiful one."
So what comes to mind as you gaze deep into this picture? What do you feel on the inside? What emotions are flourished upon the scenery? Is this piece an illustration or a photograph? The vibrant warm colors bring forth the mood and setting of the picture. The sunset falls on the long lasting day as the birds fly away from the sight of a predator. The tall looming grass flutters in the wind and the breeze cools the warm summer air as nightfall begins to spread. Using the rule of thirds to add interest to this piece, the birds and the sun became the center focus of my work. Leaving only one last key element for you to decide,
"Is this an Illustration or a Photograph?"
Tuesday, May 4, 2010
My inspiration for the creation of this poster was the love I have for rock music and the band, "Shinedown." I created this poster in dedication to their work. I used a pop art style for the layout, used my own photographs from their show in Columbia, SC. Then I manipulated the photos changing their colors to black, blue, red, and green. Thus creating a pop art style Shinedown poster. I still listen to their music today and they always inspires me to do better, work harder, and stay not only creative artistically, but musically as well.
What came to mind in the creation of this CD cover was based on my love for the band, "Shinedown." This CD cover was designed using my own personal photograph I took at one of their shows in Columbia, SC. Then using my knowledge of design I created what you see now. The red flame style is used for the CD cover and the blue is used for the DVD.