Tuesday, May 18, 2010

Week 6.1 Leterhead and Business Card

With this product I designed a letterhead, envelope, and business card for a fictional Eco-resort in Costa Rica, given the name Ancient Maya, in which I created. The idea I had behind the making of this was the use of the trademark, placement of the logo, and a clean flowing structure that held the design together. This allowed for ease of readability, a coherent and functional design, and a creative final touch to the overall final product. The colors are analogous to that of the logo and trademark and are all part of the resort's cooperate theme of a neutral and relaxed setting where all their guests can settle down and step away from the real life for a while. This was overall a simple design to create a flow and further develop the resort's cooperate branding.

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